Karen Norris is a high-energy, award-winning Creative Director with 25 years of expertise in multi-touch, multi-channel campaigns. At QuickPivot™, she provides segmentation strategy, messaging cadence and creative direction for conversations that exceed KPI benchmarks at all stages of the customer journey. Karen previously spent 13 years with UBM as Director of Custom Marketing Solutions, leading an internal agency services group to support over 50 advertising clients within the B2B and B2C publishing space. She’s an expert in brand management, virtual and in-person events execution, email and direct mail campaigns, industry research studies, telemarketing, video production, website design, SEO/SEM, and social media. Karen holds a B.A. in psychology from New York University.