Machine Learning is Here to Stay

According to research from the CMO Council, marketers have mixed feelings about artificial intelligence (AI), machine learning and cognitive computing. They found that marketers are widely split between feeling “excited about the possibilities”, thinking that it “feels far off” and being “not quite sure what it is.”

The leaders who emerge in the retail industry will be the ones to take the idea of machine learning and apply it to scalable, revenue-driven marketing.