Resources

  • QuickTarget Demo

    QuickTarget Demo

    QuickTarget lets you continually visualize the attributes and numbers of individuals in your database. You see visual counts with numbers that are continuously updated. When you modify the database or queries, you immediately see the impact. You can analyze results…

  • QuickPalette Demo

    QuickPalette Demo

    Step away from the white boards, put down the flow-charts. QuickPalette, an award-winning, unique, and patent-pending campaign production tool, lets you visualize results of campaigns in real-time, and dynamically modify the campaign while it is running. This feature provides a…

  • Company Overview Video

    Company Overview Video

    QuickPivot provides fast, powerful, easy to use software for smart marketers with big ideas, but small teams and tight budgets. We amplify the value of our software with our crew of artistic but analytical marketers who make short work out…

  • The Evolution of Black Friday

    The Evolution of Black Friday

    Years ago, a store would promote a big sale, like those on the day after Thanksgiving, and the shoppers would queue up. In our global on and offline economy though, the dance has gotten more complex for both groups. Retailers still count…

  • Modernized Marketing Improves the Sales Process

    Modernized Marketing Improves the Sales Process

    In 2015, pharmaceutical developer and distributor, Merck identified that representative access to physicians was rapidly declining and that it was imperative that they optimize engagement with customers across all available channels to remain relevant to customers and drive business. See how engagement…

  • Marketing Minute: Segmentation and Proper Targeting

    Marketing Minute: Segmentation and Proper Targeting

    Data is evolving faster than your ESP and CRM systems can keep up. Data segmentation in this environment is either too slow, too expensive, or doesn't contain all of the information that you hoped it would produce. When your marketing decisions…

  • Marketing Minute: Building Brand Loyalty

    Marketing Minute: Building Brand Loyalty

    If you're seeing a pattern of flat revenue year over year, then you may be suffering from poor brand loyalty. Marketers spend so much money and effort to acquire new customers, but sometimes struggle to retain them by failing to…

  • Marketing Minute: Conversion Optimization

    Marketing Minute: Conversion Optimization

    Marketing teams are tasked with generating enough sales to keep up with, and hopefully exceed their expenses. If your digital efforts are performing well in areas of traffic and cost per click, but not converting into sales, then it's time…

  • Conversion Optimization

    Conversion Optimization

    Client is a global leader in corporate payments solutions with a concentration in Fleet management. The client provides financial products that help their customers have greater control over their business, resulting in smarter decisions, lower operating costs and higher efficiency.

  • Making a Meal Everyone Will Love

    Making a Meal Everyone Will Love

    How does one brand make everyone at the same table happy when tastes and preferences are so individual? Ask people what they want to eat. Gather data, work to make your customers happy, and kill them with kindness. Use your customer data…

  • Find the Right Running Mate for Your Marketing Stack

    Find the Right Running Mate for Your Marketing Stack

    Each successful presidential nominee is acutely aware of the importance of trusted advisors from the outset, and their expertise is highlighted by their choice in running mates. A balanced ticket is a principle that can apply to all industries, not just politics. Marketing can…

  • Clean, Unified Data Enables Segmentation Waterfalls

    Clean, Unified Data Enables Segmentation Waterfalls

    As a professional invested in the success of your business, you know that everything rests on your relationship with your customers - if they don’t buy, and if they don’t support your brand, then it all falls apart. This seems like an…

  • Unified Data, Unified Commerce

    Unified Data, Unified Commerce

    In our digital economy, marketing and data are inseparable. That provides both challenge and opportunity to marketers, regardless of whether their audience is retail, B2B, general public or boutique. By spring cleaning your database, you are giving your marketing department the gift…

  • Finding The Blind Spots in Your Data

    Finding The Blind Spots in Your Data

    Marketers struggle not only to acquire new customers, but also to exceed KPIs and increase revenue from them over time. While big data may be feeding their current campaigns, identifying blind spots within that data allows marketers to act on…

  • Interactive Marketing Stack Ballot

    Interactive Marketing Stack Ballot

    The landscape for marketing technology is exploding, which presents many opportunities but also challenges. Similar to government offices that must unite to serve the common goals of their citizens, marketers must also integrate their stack for their customers. So, we…

  • 100 Years of Media Usage During Political Campaigns

    100 Years of Media Usage During Political Campaigns

    In the last hundred years, we’ve seen the American presidential race evolve from a contest mostly handled by insiders of each party, to a free for all that dominates social media all over the world. Regardless of your politics, the campaign year is one of…

  • Marketing Personalization Game

    Marketing Personalization Game

    Play the online personalization game in order to see just how "creepy" your marketing efforts may be. In today's omnichannel, digitally connected world, shoppers have access to more information and products than ever before. As a result, it has become…

  • QuickCollect Product Brief

    QuickCollect Product Brief

    QuickCollect is a full relational database environment designed to easily handle all of your customer and transactional data. Read the product brief now.

  • Back to the Future With Direct Mail

    Back to the Future With Direct Mail

    Snail mail. Dead trees. Offline media. It's hard to think of a current term for direct mail marketing that isn't dismissive or worse. Surely direct mail and catalogs are close to dead if they haven't already breathed their last. All…

  • QuickTarget Product Brief

    QuickTarget Product Brief

    Customer behavior changes from one minute to the next, so your targeting needs to be just as nimble. QuickTarget is fast, powerful, easy-to-use, and it gives every brand big-data performance without the big-data price tag. Never wait more than a…

  • QuickPalette Product Brief

    QuickPalette Product Brief

    QuickPivot’s purpose is to better understand the modern consumer and help brands deliver digital content to build longer, stronger customer relationships. Marketers face challenges related to data, listening, personalization, and delivery in a digital world of new and emerging channels. However, there is…

  • The Frightening Reality of Big Data Hacks

    The Frightening Reality of Big Data Hacks

    As consumers lead increasingly connected lives, more of their personal information is being transmitted through online channels than ever before. In an increasingly competitive ecosystem, brands are collecting consumer data dubiously to better inform marketing efforts and personalize campaigns. Unfortunately,…

  • The Frankenstein Conundrum

    The Frankenstein Conundrum

    As marketers, innovators and communicators stand on the edge of this era of innovation, the possibilities in front of us are, indeed, marvelous and inspiring. We find ourselves charting waters that we do not entirely understand, and working tirelessly to…

  • Agile Methodology for Marketing

    Agile Methodology for Marketing

    Agile and Scrum were conceived several decades ago, but did not find favor until the mid-1990s, in large part as a reaction to the rising popularity of the internet.  As the pace of business increased, development teams were unable to keep up while…

  • Tips to Surviving the RFP Process

    Tips to Surviving the RFP Process

    Undertaking an initiative to improve your marketing database, crosschannel campaign management, or analysis capabilities is central to creating better customer experiences. Better customer experiences lead to more sales, improved retention and cross sell of your products. However, many RFP initiatives fail to deliver…

  • How to Drive a Purchase, part 2

    How to Drive a Purchase, part 2

    In this example, marketers can listen for tweets containing target words in social media by those with medical issues, reacting quickly and appropriately with personalized offers to drive a purchase.

  • React in Real-time to Event Attendee Chatter

    React in Real-time to Event Attendee Chatter

    Want to make personalized offers to trade show or conference attendees during and after the event?  Real-time listening let's marketers do that, and update their database for better post-event follow-up.  

  • How to Drive a Purchase, part 1

    How to Drive a Purchase, part 1

    In this example, marketers can listen for tweets containing target words in social media by a tech-savvy mom, reacting quickly and appropriately with personalized offers to drive a purchase.

  • Marketing to a “Style Predictor”

    Marketing to a “Style Predictor”

    Follow frequent early purchasers of top products, and evaluate early purchase activity for any deviations up or down from how the product is planned to be merchandised and marketed to respond appropriately.

  • 2016 Retail Predictions Webinar

    2016 Retail Predictions Webinar

    Attend this webinar and learn how 2016 is the year of the customer. Customer data is a monster unleashed; newly self-aware customers are throwing retailers for a loop and technology is advancing rapidly. 2016 is challenging brands to get a foothold…

  • What Marketing Attribution Looks Like in a Cross-Channel World

    What Marketing Attribution Looks Like in a Cross-Channel World

    Neither first-click nor last-click marketing attribution models hold water as the relationships consumers have with their brands become spread across multiple channels and devices. How do marketers appropriately identify, score, and employ behavior breadcrumbs when ever-growing complex digital paths, intentions, channels,…

  • Conversion Optimization

    Conversion Optimization

    This guide is the first of a three part series, and will teach you how to evaluate your current level of Conversion Rate Optimization (CRO), and ways to improve it to increase your bottom line. Once you’ve mastered CRO, move…

  • 2016 Retail Predictions Guide

    2016 Retail Predictions Guide

    The report focuses on seven key areas of retail challenges and opportunities in 2016, including how retailers leverage technology, data and agile marketing to meet the customer at their own terms – across channels and in real time. Digital marketing…

  • 2016 RedPill Email Vendor Guide

    2016 RedPill Email Vendor Guide

    For the 2016 rendition of their annual report, Red Pill surveyed 32 International providers with over 600 questions across eight top-level categories. The report examines enterprise, mid-market and small-market vendors and notes that several mid-market providers, “punch above their weight…

  • Spring Cleaning for Dirty Data

    Spring Cleaning for Dirty Data

    Everywhere we look there are conversations about data: big data, small data, structured data, unstructured data, siloed data. There is so much data about data that it’s hard to know exactly what you need to do in order to ensure…

  • QuickWin # 1 – Brand Loyalty Through Predictive Analytics

    QuickWin # 1 – Brand Loyalty Through Predictive Analytics

    Increasing the lifetime value of your customers can be a challenge for marketers. A lot of money is spent to acquire them, but how do you get them to return after that first purchase? The answer is predictive analytics. Learn…

  • Print is Dead. Long Live Print

    Print is Dead. Long Live Print

    In the 90s, the internet started to become widely available in households. In 2007, the first iPhone was released, and the age of smartphones began. Since these milestones, it seems that more and more of the conversation around marketing has…

  • Cross-channel Marketing: Go Mobile. Go Social.

    Cross-channel Marketing: Go Mobile. Go Social.

    Cross-channel marketing is evolving from the vast number of possible customer interactions fueled by the Internet and mobile communications. These interactions are laden with untapped buying behavior where consumers are following their own customer journey. Marketers must move beyond setting…

  • High Performance Lead Nurturing and Lead Scoring: The Step-by-Step Guide

    High Performance Lead Nurturing and Lead Scoring: The Step-by-Step Guide

    High performance marketers recognize that getting to the sales ready lead is the ultimate goal. While often viewed as a B2B challenge, B2C marketers that work with sales teams or indirect channels share the same goal – sales ready leads…

  • Transforming Big Data into Insight: Getting Past the Hyperbole

    Transforming Big Data into Insight: Getting Past the Hyperbole

    It doesn’t matter what industry you are in, or what marketing technologies you use, Big Data represents a big revenue opportunity. Data are exploding at a rate of nearly a 1000 percent increase in the last five years from offline…

  • Real-time Customer Engagement and Big Data are Changing Marketing

    Real-time Customer Engagement and Big Data are Changing Marketing

    Marketing is rapidly approaching to what marketers have often dreamed about – real-time 1:1 customer engagement. The entire customer experience is being optimized across channels, by message and offer, and by time. The implications for marketers are monumental. Now the…

  • The Daunting Task of Protecting Big Data

    The Daunting Task of Protecting Big Data

    Some 90 percent of the world’s data — maybe more — was created in the past two years. Each digital move a person makes is now being watched and stored in an ever-expanding global universe of servers and data warehouses.…

  • Sales and Marketing Alignment: Creating a B2B Revenue Engine

    Sales and Marketing Alignment: Creating a B2B Revenue Engine

    Sales and marketing alignment is not new, and it has acquired a dot com era term, Sales and Marketing 2.0. It’s easy to look past the hyperbole, but high performance marketing and sales people need to look at some of…

  • The Wild West of the Internet of Things

    The Wild West of the Internet of Things

    Now, just as marketers are starting to get a handle on the major channels of Web, social and mobile devices—in combination with the traditional realm of catalog, direct mail and in-store—the Internet of Things (IoT) rears its disruptive head. Gartner predicts that there…

  • Cross-Channel Marketing and the Customer Lifecycle

    Cross-Channel Marketing and the Customer Lifecycle

    Multi-channel and cross-channel marketing are often confused. Most B2B and B2C organizations are invested in multi-channel marketing today, communicating messages through different outbound and inbound channels. Cross-channel is much more than leveraging different channels in the promotional mix. Cross-channel marketing…

  • Rage Against the Marketing Machine

    Rage Against the Marketing Machine

    You ask customers for their e-mails, their phone numbers and their addresses. You ask them to provide you with feedback, take your surveys or rate your service on a scale from one to 10. You ask your customers to follow…

  • Back to the Future with Direct Mail Webinar

    Back to the Future with Direct Mail Webinar

    Snail mail.  Dead trees.  Offline Media.  Surely direct mail and catalogs are going the way of the dinosaur.  All you have to do is look at the numbers.  Oh wait.  They actually tell a different story. Attend this webinar and…

  • Slaying the RFP Monster Webinar

    Slaying the RFP Monster Webinar

    Vendor consolidation, contract expiration, seismic shifts in strategy, a shake up in your vendor’s roadmap. Any one of these can be a crisis for your brand…or an opportunity. It could actually be the right time to re-tool and do things…

  • Agile Marketing

    Agile Marketing

    Adopting a culture of agile marketing allows campaigns and strategies to be rapidly adjusted based on real-time data, and empowers companies to deliver what their customers want, when they want it.

  • Cashing In On Omnichannel

    Cashing In On Omnichannel

    Whether they’re processing a payment transaction, applying for a mortgage or loan, tracking their 401(k), or rethinking their insurance needs, clients of all ages are frequently using multiple channels and mediums to connect with providers. That means engaging clients and…