The Evolution of Black Friday

Years ago, a store would promote a big sale, like those on the day after Thanksgiving, and the shoppers would queue up. In our global on and offline economy though, the dance has gotten more complex for both groups. Retailers still count on strong holiday sales to hit their annual revenue goals, but the consumer has many options to spend their money on other days. This infographic provides the history of Black Friday and the other emerging marketing tactics driving customer behavior.

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