Personalized Marketing

Personalized Marketing Powered by Machine Learning to
Increase Sales and Customer Engagement

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The best personalized marketing campaigns start with having actionable and accessible customer data.

Marketers that use both demographic and behavioral data can develop personalized marketing campaigns that provide value to customers and compel them to purchase.

QuickPivot’s Marketing Cloud makes it easy to quickly create personalized marketing campaigns that leverage data from across your marketing stack. Whether it’s an email campaign or a complex cross-channel marketing program, we make it easy to send personalized messages at every touchpoint. Built-in features like machine learning, dynamic content and intuitive customer segmentation take your marketing communications to the next level.

Email Personalization at Customer Speed

Personalized email messages improve click-through rates by an average of 14% and conversions by 10%, according to research from Aberdeen. Additionally, according to the DMA, across its entire client-base, segmented and targeted emails generate 58% of all email revenue.

The data makes it clear that email personalization is a successful email technique, but many organizations still struggle to move beyond batch-and-blast emails. The perceived amount of time it takes to generate accurate customer segmentations, develop personalized email creative and then send and measure every email can seem daunting.

Painless Personalized Marketing

Quick Segmentation

In the same amount of time it takes you to select your entire database table, you can now create segmentations based on whatever attributes you’d like. Best of all, you don’t need any SQL knowledge.

Test & Measure

Fast and easy customer segmentation makes it easy to test personalization with your customer database. Measure your conversion rates on personalized marketing communications against collateral sent to the entire database. Test, measure and develop a data-driven marketing strategy.

Dynamic Content

Drop dynamic content into your emails and landing pages to personalize your message and ensure that everyone in your database receives content that’s tailored to them.

ada machine learning

Machine Learning Meets Email Marketing

Meet Ada, the new member of your email marketing team.

Ada is QuickPivot’s machine learning suite of predictive marketing models, that unearths hidden insights from your customer and product data. Use our three, out-of-the-box machine learning quick-starts to create smart segmentations that you can use for your email marketing campaigns.

Our library of machine learning models is growing quickly, but if you don’t see what you’re looking for, contact us about creating custom machine learning models for your business.

Meet Ada

Transform your customer data into your secret marketing weapon

Our experts will help you create a plan to better manage and utilize your customer data.

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