Retail Technology and Mobile Marketing Veteran Hired As Growth Accelerates
BOSTON, MA (PRWEB) April 27, 2017
QuickPivot, the cloud-based, cross-channel marketing platform enabling B2B and B2C companies to market at customer speed, today announced the addition of Casey Jones to its leadership team in the role of Chief Marketing Officer. Jones brings a range of digital marketing experience and innovation to the role, having helped launch and grow numerous companies as a founder, employee, consultant and agency lead.
“We are thrilled to have Casey join the QuickPivot team at this crucial point in our growth,” said Ken Marshall, CEO at QuickPivot. “With expertise in brand building and go-to-market strategy across our core verticals, Casey brings a deep understanding of how consumer behavior is changing that will help inform our brand message and marketing strategy.”
Jones’ experience encompasses both product and service companies in retail, financial services and mobile marketing. Most recently, he was founding CEO of ShopStage, a retail engagement platform and before that was GM, US for Blix, an Australian retail analytics firm. A pioneer in mobile marketing, he has held senior marketing and sales positions at MobileFuse, Poynt, Mocospace and Hook Mobile.
“QuickPivot has a truly unique offering and opportunity in an admittedly crowded martech landscape,” said Jones. “With almost 20 years of data expertise, world class customers like Ikea, Cox and HP, and a pipeline full of innovative products, the company can provide enterprise level data management and next generation marketing automation while still being as nimble and customer-centric as a start-up. It’s a timely and dynamic story that I’m excited to help bring to the market.”
QuickPivot™ delivers fast, powerful, easy-to-use software for smart and nimble marketers with big ideas. The QuickPivot Cross-channel, Campaign Management (CCCM) platform combines big data analytics, discrete customer journey insights, visual and intuitive segmentation, and simplified customer journey mapping in one unified SaaS offering. Winner of several industry innovation awards, the QuickPivot platform enables marketers to deliver coordinated customer experiences across all channels, measure results in real-time, and refine marketing programs to improve performance. As brands look for cost-effective ways to drive rapid campaign creation and execution, QuickPivot is emerging as the vendor of choice. That’s why clients like Shutterfly, HP, Allen Edmonds, the NHL, and over 20 channel partners are turning to QuickPivot as their contemporary marketing hub. For more information, visit www.quickpivot.com