Marketing and technology leaders join QuickPivot Advisory Board to provide strategic guidance and industry perspective.
Boston, MA – May 16, 2016 – QuickPivot is excited to announce the formation of its new Advisory Board. Led by Advisory Board Chairman Paul Mandeville, Chief Product Officer of QuickPivot, this group of experienced marketing and technology leaders will provide strategic guidance to the QuickPivot management team as it expands its sales and business model to better serve its target markets, particularly its focus on the retail sector.
Advisory Board members were chosen from a variety of industry, academic, and operational backgrounds across QuickPivot target markets in North America. Each advisor brings a distinct point of view, and passion for MarTech that will help QuickPivot expand its SaaS platform.
QuickPivot welcomes the following to the team:
Pat Cassidy, Director of Global Digital Brand Marketing at New Balance. Named a 2015 Brand Innovators 40 Under 40, Pat is responsible for establishing and directing New Balance’s evolving social media and content strategy and for driving innovation in brand storytelling and digital executions. Prior to New Balance, Patrick founded the international basketball publication Dime Magazine, as the sports / entertainment agency 94×50. At 94×50 Pat worked with brands such as Converse, Levi’s, Nike Sportswear, Sprint and Red Bull.
Mark Hans-Richer, Former SVP and Chief Marketing Officer at Harley-Davidson. Mark-Hans has over 25 years experience in marketing and advertising. He was named a CMO Rising Star by the CMO Club in 2015 for leading Harley’s growth strategy to become the #1 market share position with every U.S. demographic, simultaneously, which included his team winning the 2015 Gold Effie for Sustained Success with Young Adults. Prior to his successes at Harley-Davidson, Mark-Hans was inducted into the American Advertising Federation’s Hall of Achievement for his career accomplishments before the age of 40.
Brian Suthoff, Co-founder and former Chief Strategy Officer at Localytics and current Angel Investor at Launchpad Venture Group. At Localytics, Brian built the marketing, product strategy and partnership foundations for what is now the leading mobile engagement solution used on over 2.5 billion devices including CVS, Salesforce, The New York Times and Weather Channel. Prior to Localytics, Brian led business development at Third Screen Media, the largest premium mobile advertising platform which was acquired by AOL in 2007.
“We’re honored to have the support and participation of such a strong group of thinkers, and we’re very much looking forward to collaboration on multiple initiatives,” said Paul Mandeville. “We’ll also be looking to grow the number of Advisory Board participants as 2016 unfolds.”
The Advisory Board will be tasked with assisting the management team to evolve the QuickPivot value proposition and strategic positioning relative to established service providers, and provide fresh perspective on the strategic and operational challenges facing contemporary brands.
QuickPivot™ delivers fast, powerful and easy-to-use software for smart marketers with big ideas, but small teams and tight budgets. The QuickPivot platform combines big data performance, a 360-degree view of the customer, world class segmentation, and a patented lifecycle management system, with all the best features of an Email Service Provider (ESP). Winner of several industry innovation awards, the QuickPivot platform enables marketers to deliver coordinated customer experiences across all channels, measure results in real-time, and refine marketing programs to improve results. As brands look for enterprise performance and features without the associated sticker shock, QuickPivot is increasingly emerging as the vendor of choice. That’s why clients like Bank of America, HP, Allen Edmonds, The NHL and over 30 channel partners, including Customer Portfolios, Digitas and Fulcrum Analytics are turning to QuickPivot.