SPS Commerce Chief Marketing Officer adds veteran leadership, expertise in retail marketing and product innovation to growing cloud-based MarTech platform
BOSTON, MA – NOVEMBER 29, 2017 – QuickPivot, the cloud-based, cross-channel marketing platform enabling B2B and B2C companies to market at customer speed, today announced that Peter Zaballos has joined the company’s Board of Directors.
“We are proud to add Peter’s expert voice to the mix of QuickPivot’s talented board of directors,” said Bob Boehnlein, QuickPivot CEO. “He is a seasoned marketing executive with significant experience in cloud-based retail technology. His more than 15 years as a martech executive will imbue the QuickPivot board with critical knowledge and skills, and bolster our standing with retailers as we continue to grow the market for our innovative customer data and cross-channel campaign management platform.”
Peter is currently Chief Marketing Officer of SPS Commerce, a leading provider of innovative cloud-based supply chain solutions for the retail industry where he is responsible for product, demand generation, and marketing. Before SPS Commerce, he was a member of the investing team at Frazier Technology Ventures and has held key marketing executive and management roles at category-defining companies including RealNetworks, C-Cube Microsystems, and LSI Logic. Pete also currently serves on the board of directors of Insignia Systems, Inc. (NASDAQ: ISIG) since June 2015, and was elected its Chairman in January 2016.
Peter holds a Masters of Science degree in Management from the Massachusetts Institute of Technology and a Bachelor of Science degree in Electrical Engineering and Computer Science from the University of California, Berkeley.
QuickPivot™ delivers fast, powerful, easy-to-use software for smart and nimble marketers with big ideas. The QuickPivot Cross-channel, Campaign Management (CCCM) platform combines big data analytics, discrete customer journey insights, visual and intuitive segmentation, and simplified customer journey mapping in one unified SaaS offering. Winner of several industry innovation awards, the QuickPivot platform enables marketers to deliver coordinated customer experiences across all channels, measure results in real-time, and refine marketing programs to improve performance. As brands look for cost-effective ways to drive rapid campaign creation and execution, QuickPivot is emerging as the vendor of choice. That’s why clients like Shutterfly, HP, Allen Edmonds, the NHL, and over 20 channel partners are turning to QuickPivot as their new marketing hub.