“Marketers are drowning in data and thirsting for insights,” begins Paul Mandeville, CEO and chief product officer of QuickPivot, a customer data platform built for retailers. In today’s fast growing retail marketing space, organizations use massive stacks of software to analyze siloed customer data, which provide a disjointed and incomplete view of the bigger picture. On the operations front, marketers deal with the inability to merge data from disparate sources to produce a “Golden Customer Record.” Meanwhile, as customers continue to contribute to the data deluge by shopping through multiple channels, marketers are leaving no stone unturned in taking control of the data, only to be stalled by the inefficiency of their existing technology. The QuickPivot customer data platform empowers marketers to take control of customer data.
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