Iconic Home and Lifestyle Brand Uniting Digital, Social, Retail and Catalog Marketing Channels for Deeper, More Personalized Customer Experiences
BOSTON, MA – December 6, 2017 – QuickPivot, the cloud-based, cross-channel marketing platform enabling B2B and B2C companies to market at customer speed, today announced that they have been selected as the customer data platform (CDP) by MacKenzie-Childs, the iconic upscale home and lifestyle retailer.
“We’re looking for deeper insights at the intersection of customers, products and channels” said Larry Shaw, CMO of Mackenzie-Childs. “QuickPivot really impressed us with their expertise in bringing offline and online worlds together to provide a deeper, more complete view of our customers with daily updates of the data. They are very focused on increasing marketing efficiency as we continue to grow our direct-to-consumer business.”
QuickPivot offers a unique value proposition for catalog marketers looking to bring their print and digital channels together. QuickPivot enables catalog marketers to easily segment all customer data together in one place, and is the only technology platform enabling the creation of a fully waterfalled, precise mail plan in the browser.
“We’re very excited to be working with MacKenzie-Childs” stated Bob Boehnlein, CEO of QuickPivot. “They have great products, devoted customers and an amazing story to tell across all of their marketing channels. We’re happy to provide them with the real-time decision making tools they need as they develop their marketing channels and build deeper customer relationships.”
QuickPivot™ delivers fast, powerful, easy-to-use software for smart and nimble marketers with big ideas. The QuickPivot Cross-channel, Campaign Management (CCCM) platform combines big data analytics, discrete customer journey insights, visual and intuitive segmentation, and simplified customer journey mapping in one unified SaaS offering. Winner of several industry innovation awards, the QuickPivot platform enables marketers to deliver coordinated customer experiences across all channels, measure results in real-time, and refine marketing programs to improve performance. As brands look for cost-effective ways to drive rapid campaign creation and execution, QuickPivot is emerging as the vendor of choice. That’s why clients like Shutterfly, HP, Allen Edmonds, the NHL, and over 20 channel partners are turning to QuickPivot as their new marketing hub.
Operating from a 60 acre working farm in Aurora NY, MacKenzie-Childs is a fully integrated designer, manufacturer, and multichannel merchant of high-quality artisan home décor, entertaining, holiday, and bridal products. The brand is best known for distinctive designs that combine vibrant colors and pattern-on-pattern surface decoration to create a fresh, original aesthetic best described as “tradition with a twist.” For more than 30 years, the brand’s talented designers and artisans have created beautiful, original products that add joy and grace to homes great and small throughout the world. MacKenzie-Childs products can be purchased from the company’s website, catalogs, retail stores in New York City, Aurora and Washington D.C., and through distinctive fine retailers in the U.S. and around the world. For more information, visit www.mackenzie-childs.com or follow us on our social channels at: Instagram, Facebook, Twitter or Pinterest.