New data onboarding capabilities helps marketers create advanced advertising segments and integrate digital marketing and offline campaigns
Boston, MA– December 13, 2018 – QuickPivot, the leading customer data platform company, today announced a new capability that enables marketers to activate their first-party data for digital marketing. This new functionality allows QuickPivot to truly be a central system of record for customer marketing across all communication channels. Now with QuickPivot, marketers can create advanced audience segmentations for digital advertising as part of fully integrated cross-channel marketing campaigns.
QuickPivot’s customer data platform (CDP) unifies, refines and appends first-party data across the marketing ecosystem to create a single, unified view of the customer. With its new digital marketing capabilities, brands are able to seamlessly integrate their digital, email and offline marketing campaigns and better measure return on ad spend (ROAS). QuickPivot is one of the first customer data platform companies to bring these digital marketing capabilities to market.
The primary benefit to using the QuickPivot CDP as a central system of record for customer marketing is that marketers can access a richer set of data than if they use a single point-solution such as CRM. The QuickPivot CDP ingests behavioral, transactional and demographic data and enhances it through strategic business rules, data appends, data transforms and more.
In addition to creating advanced audience segmentations, marketers can also use QuickPivot to create suppression audiences. For example, because QuickPivot is able to ingest purchase data, marketers can suppress advertisements that may no longer be relevant to specific customers, ultimately saving marketers money.
“The ability to activate first-party, CDP data across any marketing channel fundamentally changes the way that marketers are able to approach digital campaigns,” says Paul Mandeville, Chief Product Officer and member of the Office of the CEO at QuickPivot. “Now, brands can use customer data that has been collected from systems throughout the marketing technology stack to create more strategic advertising segments for highly-personalized campaigns.”
To learn more about QuickPivot’s Customer Data Platform, visit www.QuickPivot.com.
QuickPivot™ is a customer data platform and marketing cloud that delivers fast, powerful, easy-to-use software for smart and nimble marketers. The QuickPivot platform combines big data analytics, discrete customer journey insights, visual and intuitive segmentation, and simplified customer journey mapping in one unified SaaS offering. Winner of several industry innovation awards, the QuickPivot platform enables marketers to deliver coordinated customer experiences across all channels, measure results in real-time, and refine marketing programs to improve performance. As brands look for cost-effective ways to drive rapid campaign creation and execution, QuickPivot is emerging as the vendor of choice. That’s why clients like HP, Allen Edmonds, MacKenzie-Childs, the NHL, and over 20 channel partners are turning to QuickPivot as their new marketing hub. For more information, visit www.quickpivot.com