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Resource Library

Research and resources to help you develop cohesive customer experiences and increase lifetime value

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Guide to Multichannel Marketing
Breaking Down MarTech Silos
Guide to Customer Data Segmentation
The Future of the Customer Data Platform
How a Unified Customer View Multiplies Marketing Effectiveness
Webinar Recording | Getting at the Heart of Customer Loyalty
The Way We Shop: Getting at the Heart of Customer Loyalty
The 2019 Holiday Shopping Guide
Understanding Customer Centricity in the Retail Sector
Webinar Recording | Best Practices for Customer Centricity in Retail
MacKenzie-Childs Case Study: Boosting Sales & Customer Acquisition
Integrating Direct Mail Into Your Digital Marketing Strategy
Retail Use Cases for a Customer Data Platform
Challenges in Meeting Customer Expectations
Customer Data Platforms: Not Just for Marketers Anymore
Notes from the Field: Customer Data Platforms
5 Essentials for a Successful CDP Implementation
Boosting a Bank's Bottom Line with a CDP
Customer Data Platform vs. CRM
Webinar Recording | Acronym Overload: CDP vs. CRM vs. DMP
Quick Insight: Streamlining Complex Campaigns
How the Travel & Hospitality Industry Can Use a CDP
How Retail Banks Benefit from a CDP
How a Customer Data Platform Breeds Email Innovation
Case Study: Consolidating Technology with a CDP
QuickPivot Ada Machine Learning for Retail
The Retailer's Guide to Personalized Marketing
The Ultimate Guide to Customer Database Solutions
Gain Clarity Around Machine Learning
A Customer Data Platform or Marketing Automation?
Build the Case for a CDP in Your Retail Organization

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