We hear you. Marketing has gotten increasingly difficult and maddeningly complex. Marketing automation has helped a bit, but only to help get more efficient at campaigning. The underlying and crucial challenge of optimizing your growing customer data is gathering, synthesizing, segmenting and ultimately turning it into actionable customer insights. This has been largely ignored, or at least delayed. Until now. Welcome to the world of the customer data platform (aka CDP).
The team at QuickPivot has been optimizing customer data for many years. Initially we focused on managed services. Now our primary means for data optimization is through our Award-winning customer data platform. We have been implementing our CDP since before the term was coined. We understand not only how a customer data platform fits into your tech stack, but ultimately how it can transform your entire business.