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A Customer Data Platform or Marketing Automation?

Find Out Which You Really Need

"A CDP is a marketing system that unifies a company’s customer data from marketing and other channels to enable customer modeling and optimize the timing and targeting of messages and offers." - Gartner

When marketing automation was first introduced, it changed the way marketers worked, allowing them to work faster and smarter. However, marketing has changed, and it's time for marketers to assess what technology they truly need to address their challenges.

How the massive amount of customer data being generated impacts marketing. 
 
The strengths of Customer Data Platforms and Marketing Automation Platforms.
 
How to determine whether  a Customer Data Platform would be beneficial for your organization

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Customer Data Platform or Marketing Automation?

Learn about  the Customer Data Platform, a relatively new marketing technology, and how it compares marketing automation platforms.

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