Our client, a Fintech company, came to QuickPivot with a successful email Welcome Program, but behind the scenes, it was mayhem. They were using dozens of campaigns and nearly 300 emails to run a single program. Risk of human error was high, and willingness to make improvements to this complex program was low due to its complexities.
280 to 8
280 to 8 emails
How do I streamline my email campaigns?
- A single marketing initiative was over-complicated with more than 35 individual programs in their previous marketing automation platform
- It was extremely difficult to easily edit multiple emails and campaign workflows
- Migrated from Eloqua to Palette for campaign planning
- Incorporated dynamic content to reduce the number of emails needed for the campaign
- Reduced the risk of human error by simplifying the email campaign