Prior to working with QuickPivot, Allen Edmonds’ marketing team used four technology vendors for five marketing capabilities: marketing data management, email marketing, direct-mail, direct-mail reporting and campaign planning. QuickPivot replaced these four vendors and became Allen Edmonds’ complete marketing cloud. Allen Edmonds saw immediate cost savings and improved marketing efficiency.
4 to 1
From 4 technology vendors to 1 complete marketing cloud
Words
Words
Words
How do I consolidate my technology stack to streamline
my marketing workflow?
The Challenge
- No APIs or campaign planning capabilities
- Digital and print campaigns were siloed
- Infrequent data updates
- End users didn’t have access to the data they needed to do their jobs
Our Solution
- Implemented QuickPivot’s integrated marketing suite
- Enabled daily updates of crucial customer data
- Deliver a single tool for targeting and analysis across all channels
- Provided a single and consistent user experience that supports digital and catalog print campaign production
The Results
- Achieved 10% cost savings
- Shaved hours and days off production times
- Executed complex segmentation queries in 0.3 seconds
