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Breaking barriers and building sales It’s really quite simple—the fewer the barriers and shorter the path, the easier it is to close the sale. No one likes to wait in long lines, and any business that can’t find a way to manage the sales process—on or offline—is unlikely to last long. This has always presented…
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Mashed-up Marketing: Creating Opportunities with Out-of-the-Box Collaboration

Shop this way In 1986, Boston rockers Aerosmith went into the studio with hip-hop pioneers Run-DMC and re-recorded the 1975 hit, Walk This Way. That collaboration literally broke down walls and altered pop, rock, and rap music forever. It changed the career trajectory of Aerosmith and introduced Run-DMC to new audiences. Fast forward a few…
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2017’s Most Wanted: IT Professionals

IT Professionals Things are heating up in the technology sector, so now we’re going to look at IT Professionals. As a group, IT professionals are quite diverse—just like the tech they rep. However, there are some unifying traits, and we’ll take a look at those. We’ll identify who they are, how to find them, how…
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