Category Archives: Industry Trends

High Times for Retailers

How marijuana is changing the culture of retail marketing In an election year marked by dramatic cultural shifts, few are likely to have the long-range impact of legalization—and normalization—of cannabis. On November 8, 2016 another four states voted in favor of outright marijuana legalization—California, Nevada, Maine, and Massachusetts—joining Oregon, Washington, Alaska, Colorado, and Washington D.C. in…
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The Myths Of Brand Architecture

Contributed by Mark-Hans Richer, President of Richer Inc. and Board Member of QuickPivot The importance of brand architecture in a growing enterprise cannot be overstated. It provides the basis of your identity, yes, but even more importantly it provides your competitive point of difference and justification of your price and basically underscores everything that feeds your…
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Saving Financial Services in a Fickle Digital Culture

According to a recent survey, more than half of banking executives want to improve their social and mobile channels. However, the same survey revealed that over 50% of consumers did not feel their bank knows them as a customer (TimeTrade). The challenge facing banking executives in 2017 is bigger than just shifting budget towards mobile…
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