Category Archives: Data and Analytics

Loyalty in the Age of the Digitally Native Consumer

In just about any industry, customer loyalty is driven by the amount of trust a person has in a brand. Does the brand consistently do what it says it will do? Does the brand do it well? Does the brand go out of its way to give the customer a satisfying experience on his or…
Read More

2017’s Most Wanted: Moms

Most Wanted 2017 If Super Bowl LI is any indication, ads that focus on diversity, unity, and inclusion are resonating with consumers in a big way. For more on this, and how you can make this messaging part of your marketing while targeting one of the most dynamic demographic groups, be sure to check out…
Read More

2017’s Most Wanted: LGBT Community

Most Wanted 2017 As everyone is gearing up for the big game in Houston—and as marketers and media analysts prepare to dissect the ads—now is a good time to check out our last piece on sports fans. We highlighted why this group is so dynamic, and why, with the right approach, sports fans can be a…
Read More

2017’s Most Wanted: Sports Fans

Last time, we looked at Millennials—that often maligned generation born between the early 1980s and 2000. We showed that, despite all the jokes, memes, and gags, Millennials are a powerful market force that is poised to become even more powerful in the coming years. Brands that don’t direct their marketing efforts towards them now, will…
Read More