Category Archives: Customer Experience

Mashed-up Marketing: Creating Opportunities with Out-of-the-Box Collaboration

Shop this way In 1986, Boston rockers Aerosmith went into the studio with hip-hop pioneers Run-DMC and re-recorded the 1975 hit, Walk This Way. That collaboration literally broke down walls and altered pop, rock, and rap music forever. It changed the career trajectory of Aerosmith and introduced Run-DMC to new audiences. Fast forward a few…
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2017’s Most Wanted: IT Professionals

IT Professionals Things are heating up in the technology sector, so now we’re going to look at IT Professionals. As a group, IT professionals are quite diverse—just like the tech they rep. However, there are some unifying traits, and we’ll take a look at those. We’ll identify who they are, how to find them, how…
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Loyalty in the Age of the Digitally Native Consumer

In just about any industry, customer loyalty is driven by the amount of trust a person has in a brand. Does the brand consistently do what it says it will do? Does the brand do it well? Does the brand go out of its way to give the customer a satisfying experience on his or…
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