Category Archives: Cross-Channel Marketing

Mashed-up Marketing: Creating Opportunities with Out-of-the-Box Collaboration

Shop this way In 1986, Boston rockers Aerosmith went into the studio with hip-hop pioneers Run-DMC and re-recorded the 1975 hit, Walk This Way. That collaboration literally broke down walls and altered pop, rock, and rap music forever. It changed the career trajectory of Aerosmith and introduced Run-DMC to new audiences. Fast forward a few…
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Saving Financial Services in a Fickle Digital Culture

According to a recent survey, more than half of banking executives want to improve their social and mobile channels. However, the same survey revealed that over 50% of consumers did not feel their bank knows them as a customer (TimeTrade). The challenge facing banking executives in 2017 is bigger than just shifting budget towards mobile…
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