Category Archives: Content Development

3 Tips to Convert One-Day Sale Shoppers to Long-Term Customers

We still talk about the “holiday shopping season” in America, but really it’s the dedicated one-day sales that grab the attention of consumers and the media alike. For example: Take a look at “Christmas shopping” (blue) vs. “Black Friday” (red) in Google Trends since 2004:   That is a pretty remarkable growth in interest around…
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Journey Mapping – The Path to Increased Revenue

Think of journey mapping as the storyboard for your customer’s experience. It’s where you outline a picture and short narrative of exactly how you want the experience to unfold. The design should be simple enough that anyone in your organization could scan it quickly, see what you are trying to accomplish, and participate in a…
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