Recent Posts by Paul Mandeville

Loyalty in the Age of the Digitally Native Consumer

In just about any industry, customer loyalty is driven by the amount of trust a person has in a brand. Does the brand consistently do what it says it will do? Does the brand do it well? Does the brand go out of its way to give the customer a satisfying experience on his or…
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Saving Financial Services in a Fickle Digital Culture

According to a recent survey, more than half of banking executives want to improve their social and mobile channels. However, the same survey revealed that over 50% of consumers did not feel their bank knows them as a customer (TimeTrade). The challenge facing banking executives in 2017 is bigger than just shifting budget towards mobile…
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Go Mobile (and Personalized) for 2016 Holiday Retailing Success

The only things that holiday shoppers want this year are personalization, convenience and mobile — in short, everything — but if you’re a retailer and looking for 2016 holiday retailing success, don't let that intimidate you. Retailers that know what to expect can prepare themselves to meet those shoppers' needs and have a successful holiday…
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