About: Paul Mandeville
Recent Posts by Paul Mandeville
In just about any industry, customer loyalty is driven by the amount of trust a person has in a brand. Does the brand consistently do what it says it will do? Does the brand do it well? Does the brand go out of its way to give the customer a satisfying experience on his or…Read More
According to a recent survey, more than half of banking executives want to improve their social and mobile channels. However, the same survey revealed that over 50% of consumers did not feel their bank knows them as a customer (TimeTrade). The challenge facing banking executives in 2017 is bigger than just shifting budget towards mobile…Read More
To many retail marketers today, Amazon.com seems unstoppable. The website that ate retail has overtaken a fellow titan, Wal-Mart, as the second-largest seller of consumer electronics, and it has category No. 1 Best Buy in its sights. As retail witnesses the shuttering of former retail heavyweights, including Sports Authority and Sports Chalet, and the slimming…Read More
The only things that holiday shoppers want this year are personalization, convenience and mobile — in short, everything — but if you’re a retailer and looking for 2016 holiday retailing success, don't let that intimidate you. Retailers that know what to expect can prepare themselves to meet those shoppers' needs and have a successful holiday…Read More
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