About: Paul Mandeville
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Originally distributed April 4, 2017 by CIOReview In today’s hyper-competitive digital marketing realm, businesses are investing substantial efforts and resources to retain and expand their existing customer base. In the wake of overwhelming amounts of customer data being generated through multiple channels, contextual Customer Relationship Management (CRM) and data-driven retention marketing have become imperatives for…Read More
Early 2017 has been eye-popping for big retail, with The Limited filing for Chapter 11 and iconic brands like Macy’s and Sears announcing major store closures. However, within these landmark events, we can find an equally important theme: sometimes the biggest failures in life give way to the most important successes. After all, “Failure is…Read More
The year 2016 was a revelation in terms of consumer exposure to voice-activated shopping. Amazon reported that sales of its Echo devices in 2016 increased ninefold during the holidays compared with the same period in 2015. There are 8.2 million U.S. shoppers who now own one of the voice-activated digital assistant devices, up 173% from…Read More
In just about any industry, customer loyalty is driven by the amount of trust a person has in a brand. Does the brand consistently do what it says it will do? Does the brand do it well? Does the brand go out of its way to give the customer a satisfying experience on his or…Read More
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