Originally distributed April 4, 2017 by CIOReview
In today’s hyper-competitive digital marketing realm, businesses are investing substantial efforts and resources to retain and expand their existing customer base. In the wake of overwhelming amounts of customer data being generated through multiple channels, contextual Customer Relationship Management (CRM) and data-driven retention marketing have become imperatives for customer-facing businesses. This has eventually led to a phenomenal surge in advanced CRM technologies being leveraged by marketers across diverse industries to power real-time, contextualized marketing campaigns.
Today, software vendors cater to the need of enterprises for flexible and accessible CRM platforms, by offering easy customization, ease of integration, and multichannel publishing. Additionally, with social media optimization and gamification gaining popularity, companies and brands are on the lookout for social CRM solutions to boost customer engagement. Businesses today have the option of choosing from a wide array of both onpremise and cloud-based CRM applications to automate business processes and boost their customer engagement initiatives. The availability of a plethora of CRM solutions can be quite overwhelming for CIOs scouting for innovative strategies to assist in customer acquisition and retention, and proactively connect the brands with consumers. In order to assist CIOs with identifying the right CRM solution providers, CIOReview presents “20 Most Promising CRM Solution Providers 2017”.
In the last few months, a distinguished panel comprising of CEOs, CIOs, VCs and analysts including the CIOReview editorial board has evaluated the top twenty companies in the CRM solutions domain and selected the ones that are at the forefront of tackling industry challenges The companies featured in this issue have exhibited extensive business knowledge, along with exceptional capabilities to support integrated and innovative strategies in the CRM arena.
We present to you CIOReview’s 20 Most Promising CRM Solution Providers 2017.
Cross Channel Campaign Management
(CCCM) in the Cloud
QuickPivot’s Cross-Channel Campaign Management (CCCM) suite is the new standard for smart and busy marketers who need powerful yet easy-to-use tools to keep pace with increasingly demanding consumers. Five native modules, an extensive API Library, and a full Data Refinery are at the core of the offering. “Contemporary marketers need a next generation CCCM application to keep up with the volume, variety, and velocity of consumer data,” says Paul Mandeville, CPO, QuickPivot. “Consumers expect brands to deliver what they want, when they want it, wherever they are. Marketers need better tools to keep up, and that’s exactly why we built QuickPivot,” Mandeville added.
"Our SaaS marketing suite is the new benchmark for smart and nimble marketers with big ideas and an affinity for action"
According to Mandeville, there are six critical requirements for marketer’s to be successful, and QuickPivot provides out of-the-box components for all six. Those components are (1) a 360-degree view of the customer, (2) customer targeting, segmentation, and analysis, (3) customer lifecycle planning and execution, (4) message creation and delivery in six different channels (email, SMS, print, web, PURL, social), (5) response data capture, reporting, and dashboards, and (6) API connectivity to any other system or data source, which in the case of QuickPivot is achieved through the industry-leading MuleSoft framework. The entire solution is supported by QuickPivot’s proprietary Data Refinery that can handle any data management tasks on a global scale. The Refinery not only provides a complete view of the customer, but also one that constantly evolves as fresh data becomes available. QuickPivot’s architecture in this area reflects its position that a 360-degree view of the customer is an ongoing journey and not a destination.
“The solution has several features that are designed to make marketer’s lives a lot easier,” states the CPO. To further assist brands in their seamless marketing operations, QuickTarget provides sub-second query response time on both massive data sets and complex queries. Additionally, QuickPalette, the firm’s proprietary workflow tool for customer lifecycle programs, radically simplifies multi-touch, multistage marketing programs. “It gets rid of 50 to 70 percent of clutter that is usually found in other lifecycle planning tools,” adds Mandeville.
The success story of Allen Edmonds, a century old shoe maker, highlights QuickPivot as a central marketing partner. Allen Edmonds built a clever marketing technology stack, but like others they needed multiple vendors to manage their six crucial capabilities mentioned earlier. Like so many catalog, click and brick retailers today, Allen Edmonds had to maintain separate systems for customer catalog and digital marketing. That approach was time consuming and expensive. The partnership with QuickPivot resulted in a single technology platform to unify production. This empowered Allen Edmonds to focus more of their resources on the customer experience vs. their vendor stack. By integrating catalog and digital teams’ workflows, QuickPivot helped them deliver much higher production efficiency, while eliminating more complex marketing operations. “Allen Edmonds had a clear vision, they just needed their hands untied so that they could create value–from frontline marketer to the board level updates and we’re happy to be there supporting them.” states Mandeville.
QuickPivot and its target customers seem to share a recognition that the contemporary marketing challenge is a heartbreaking irony. At a time when so much information about consumer behavior is at hand, marketers still struggle to fully explore its value. QuickPivot’s hope is that their marketing suite becomes the new starting point; a fully rearchitected, contemporary marketing hub that will expand each brand’s capabilities today and in years to come.