In the last hundred years, we’ve seen the American presidential race evolve from a contest mostly handled by insiders of each party to a free for all that dominates social media all over the world. Regardless of your politics, the campaign year is one of the most fascinating times for marketing and advertising professionals, and we look forward to seeing each new candidate’s tactics - there’s something new and exciting every year.
We've created an infographic illustrating the history of political campaigns over the last hundred years, and how presidential candidates' media strategies and political messaging have evolved with changes in technology and environment.
DOWNLOAD THE INFOGRAPHIC: 100 Years of Media Usage in Political Campaigns
Here's a small piece to show you what we're talking about:
In this portion, we see political campaigns shaped by emerging strategies for TV ads and debates, as well as influences of pop culture outside of traditional media outlets. The evolution of media has made way for things like the "Southern Strategy" and smear campaigns. New techniques have also been developed to coincide with the internet, social media, and an "always-on" media environment.