QuickPivot Secures Design Patent for Innovative Marketing Lifecycle Visualization

QuickPivot, the cross-channel marketing platform enabling B2B and B2C companies to market at customer speed, today announced the approval of Patent No. US 29/520,254* for its QuickPalette platform.

The unique design of QuickPalette offers simultaneously simplified and drilled-down views of lifecycle marketing campaigns as “outcome donuts”. These outcome donuts can not only reduce the visual clutter associated with complex lifecycle workflows by up to 70 percent; they also enable marketers to see campaign data flowing through the system in real time. Marketers can then modify lifecycle plans, adjust cross-channel delivery and content as customer behavior unfolds, eliminating extra time and resources associated with traditional planning and adjustment phases.

“This first patent for QuickPivot and our QuickPalette lifecycle visualization is an important milestone for us,” said Paul Mandeville, CPO for QuickPivot. “It is a testament to the increasingly critical role of data visualization for enabling marketing results and agility. The ability to visualize cross-channel, multi-dimensional customer and response data is the most impactful way to equip marketers to optimize in real time.”

*Note: Patent may not be visible online immediately

About QuickPivot:
QuickPivot™ delivers fast, powerful, easy-to-use software for smart and nimble marketers with big ideas. The QuickPivot Cross-channel, Campaign Management (CCCM) platform combines big data analytics, discrete customer journey insights, visual and intuitive segmentation, and simplified customer journey mapping in one unified SaaS offering. Winner of several industry innovation awards, the QuickPivot platform enables marketers to deliver coordinated customer experiences across all channels, measure results in real-time, and refine marketing programs to improve performance. As brands look for cost-effective ways to drive rapid campaign creation and execution, QuickPivot is emerging as the vendor of choice. That’s why clients like Shutterfly, HP, Allen Edmonds, the NHL, and over 20 channel partners are turning to QuickPivot as their contemporary marketing hub. For more information, visit www.quickpivot.com