QuickPivot was founded on the belief that marketers should have easier access to their customer data so they can develop engaging, data-driven, cross-channel campaigns without technical complexity.
Ultimately, we want marketers to view customer data as we do: a valuable tool that helps drive business forward – not a source of frustration. We strongly believe that marketers shouldn’t have to be data science gurus or shadow IT professionals in order to make their data work for them. It’s this belief and desire to support marketers that drives the products and services we offer.
QuickPivot was formed in 2012 following the acquisition of SmartSource by Extraprise. Extraprise’s years of experience building customized marketing and customer databases and SmartSource’s cutting-edge email marketing software brought together the ideal mix of ingredients to create a marketer-friendly customer data technology platform. In 2015, those ingredients came together to form what is now the premier customer data platform for brands looking to engage their customers in relevant and personalized cross-channel campaigns.
In 2019, QuickPivot joined the Vericast family, a marketing solutions company that accelerates profitable revenue growth for the 70,000 businesses it serves directly by influencing consumer transaction behavior at scale and engaging with over 120 million households daily. Its major business units, Valassis, Harland Clarke, and RetailMeNot are recognized as leading providers of incentive advertising, marketing services, transaction solutions, education services, and intelligent media delivery that create millions of customer touch points annually for their clients.
Marketers constantly feel the squeeze to deliver results, and time never seems to be on their side. Their time shouldn’t be spent combing through seemingly endless amounts of customer records or waiting on data science teams to return the results of analytics (and hoping it’s relevant).
What it should be spent on is producing high quality, customer-centric, cross-channel campaigns that drive engagement and build their brand. And the key to more profitable, impactful campaigns is for marketers to target customers with personalized materials using specific data points which they’ve personally queried and analyzed.
We recognize that many marketers don’t possess technical knowledge of data management and analysis, and frankly they shouldn’t be required to.
The QuickPivot Customer Data Platform was purposely designed with this in mind, and combines big data analytics, customer insights, intuitive visual segmentation, and simple customer journey mapping in one unified SaaS offering.
The platform is used by organizations worldwide, including Hewlett-Packard, MacKenzie-Childs, the National Hockey League and Orvis. It is used by our clients to access 290 million customer profiles, send over 2 billion emails annually, and activate data across 6 marketing channels.
QuickPivot has received industry innovation awards from MITX and the Stevie Awards, and has been awarded two government patents for its leading product design.
Trusted by some of the most iconic names in business worldwide
and used by our customers to:
activate data across
“The QuickPivot CDP has allowed us to move much more aggressively, make more strategic decisions, and feel confident”
– Larry Shaw, CMO of MacKenzie-Childs
Workplace and Culture
Located just outside of Boston, our diverse workforce is comprised of innovators, marketers, technologists and data scientists working together to change the way brands approach their customer data.
QuickPivot offers a collaborative, client-focused, and supportive work environment, and strongly promotes and encourages a healthy work-life balance. A committee of employees, known as QuickRec, coordinates events that bring employees together for social and team-building activities throughout the year. Our employees also attend and volunteer at a number of events each year, and QuickPivot is proud to support local charities such as Cradles to Crayons.
QuickPivot’s senior leadership team has extensive experience in the MarTech industry and draws on their combined experience to guide the company towards its strategic goals. They believe strongly in transparency and approachability and have created an environment where employees can grow both personally and professionally and build meaningful relationships with one another.
Kristen oversees all marketing and demand-generation efforts for QuickPivot, serving as the Sr. Director of Marketing. In her time spent working at both agencies and start-up SaaS companies, she’s helped brands of all sizes to develop compelling stories and content strategies that deliver measurable results. Prior to QuickPivot, Kristen oversaw marketing for WeSpire. Kristen has a B.A. in Psychology and Spanish from the College of the Holy Cross.
Shelayne Clemmer, Chief Counsel & Compliance Officer, leads the legal team for Harland Clarke and QuickPivot and is responsible for commercial, regulatory, and compliance matters. Previously, Shelayne had a successful litigation and commercial practice with Prichard, Hawkins & Young, LLP and was AVP and Corporate Counsel with Harland Clarke. In addition to her legal expertise, she brings 17 years of business and technology experience to the organization. Shelayne completed Harvard Law School’s Executive Education Program for Corporate Counsel, participating with general counsel and legal leaders from 25 countries around the world. She holds a Juris Doctor from St. Mary’s School of Law and a Bachelor of Business Administration in Accounting from Angelo State University.
Mike brings vision, strategy, and operational expertise to QuickPivot, helping to transform client’s brands. His knowledge of digital, multichannel, and data-driven marketing, through SaaS technology, combined with delivering business solutions helps drive revenue, and increase profits, making him a very strong advocate for QuickPivot. Mike holds a B.S. from Keene State College.
Patty Flanders, Senior Vice President of Human Resources, leads all aspects of human resources management for Harland Clarke and QuickPivot and is responsible for the recruitment, development and engagement for more than 3,600 team members throughout the U.S. and Puerto Rico. Patty joined Harland Clarke in 1997 and during that time has held various senior leadership positions. With more than 30 years of experience, Patty has led multiple HR information system conversions; HR mergers and acquisition activity; comprehensive healthcare strategies; and effective compensation plans. Patty has been recognized with several industry awards for developing and launching wellness programs in addition to earning two Pillar of Excellence Awards, Harland Clarke Holdings’ most prestigious individual award.
Chris is a marketing data expert with over 10 years of industry experience. As VP of Analytics, Chris ensures that QuickPivot’s marketing solutions are always architected to deliver immediate value, are aligned to a broader marketing strategy, and support the long-term needs of the client’s business. Chris has architected and managed the technical implementation of large-scale marketing solutions for some of the world’s biggest brands. Chris holds a B.S. in computer science from the University of Notre Dame.
Paul brings over fifteen years of marketing application technology experience to QuickPivot, serving as QuickPivot’s Chief Product Officer and leading our efforts in product strategy, innovation, and design. Paul’s design and development work to date resulted in several MarTech industry awards, and QuickPivot’s first U.S. Patent grant for the design of QuickPalette. Prior to joining QuickPivot, Paul served as Chief Operating Officer at Conversen, a cross-channel marketing technology start-up located outside of Boston. Under his leadership Conversen delivered five years of profits, 500% revenue growth, and notched a spot on Inc. Magazine’s 2011 list of fastest growing privately held companies (#733 overall, and #60 in software). Paul’s passion for emerging technology has led him to serve on advisory boards of several portfolio companies in the Slater Technology Fund, an investment firm that focuses on seed funding for innovative start-ups in Paul’s home state of Rhode Island.
Madeline leads QuickPivot’s customer success, service, and support teams. Using a blend of technical and business skills, she is relied upon by clients to develop creative and valuable solutions to marketing and data challenges. At QuickPivot, Madeline has held a variety of account management and consultant positions for the world’s top brands over the past decade. Madeline holds a B.A. in communication and psychology from Boston College.
Gene Zylkuski brings vision and passion to QuickPivot™ for aggregating individual client requirements into a cohesive and innovative marketing platform. Gene leads the engineering team, and his expertise enables innovative technology to drive marketing success based on unique customer experiences with brands. He brings over 20 years of product management, software design, and development experience to QuickPivot. Prior to QuickPivot, Gene held technical executive positions at OutStart, ServiceSoft, and Broadbase. He holds an M.S. degree from the U.S. Navy in nuclear engineering, an M.S. degree in operations research from the University of New Haven, and a B.S. in physics from the University of Massachusetts at Lowell. He is a former U.S. Navy nuclear submarine officer.