QuickPivot was founded on the belief that marketers should have easier access to their customer data so they can develop engaging, data-driven, cross-channel campaigns without technical complexity.
Ultimately, we want marketers to view customer data as we do: a valuable tool that helps drive business forward – not a source of frustration. We strongly believe that marketers shouldn’t have to be data science gurus or shadow IT professionals in order to make their data work for them. It’s this belief and desire to support marketers that drives the products and services we offer.
QuickPivot was formed in 2012 following the acquisition of SmartSource by Extraprise. Extraprise’s years of experience building customized marketing and customer databases and SmartSource’s cutting-edge email marketing software brought together the ideal mix of ingredients to create a marketer-friendly customer data technology platform. In 2015, those ingredients came together to form what is now the premier customer data platform for brands looking to engage their customers in relevant and personalized cross-channel campaigns.
In 2019, QuickPivot joined the Vericast family, a marketing solutions company that accelerates profitable revenue growth for the 70,000 businesses it serves directly by influencing consumer transaction behavior at scale and engaging with over 120 million households daily. Its major business units, Valassis, Harland Clarke, and RetailMeNot are recognized as leading providers of incentive advertising, marketing services, transaction solutions, education services, and intelligent media delivery that create millions of customer touch points annually for their clients.
Marketers constantly feel the squeeze to deliver results, and time never seems to be on their side. Their time shouldn’t be spent combing through seemingly endless amounts of customer records or waiting on data science teams to return the results of analytics (and hoping it’s relevant).
What it should be spent on is producing high quality, customer-centric, cross-channel campaigns that drive engagement and build their brand. And the key to more profitable, impactful campaigns is for marketers to target customers with personalized materials using specific data points which they’ve personally queried and analyzed.
We recognize that many marketers don’t possess technical knowledge of data management and analysis, and frankly they shouldn’t be required to.
The QuickPivot Customer Data Platform was purposely designed with this in mind, and combines big data analytics, customer insights, intuitive visual segmentation, and simple customer journey mapping in one unified SaaS offering.
The platform is used by organizations worldwide, including Hewlett-Packard, MacKenzie-Childs, the National Hockey League and Orvis. It is used by our clients to access 290 million customer profiles, send over 2 billion emails annually, and activate data across 6 marketing channels.
QuickPivot has received industry innovation awards from MITX and the Stevie Awards, and has been awarded two government patents for its leading product design.
Trusted by some of the most iconic names in business worldwide
and used by our customers to:
activate data across
“The QuickPivot CDP has allowed us to move much more aggressively, make more strategic decisions, and feel confident”
– Larry Shaw, CMO of MacKenzie-Childs
Workplace and Culture
Located just outside of Boston, our diverse workforce is comprised of innovators, marketers, technologists and data scientists working together to change the way brands approach their customer data.
QuickPivot offers a collaborative, client-focused, and supportive work environment, and strongly promotes and encourages a healthy work-life balance. A committee of employees, known as QuickRec, coordinates events that bring employees together for social and team-building activities throughout the year. Our employees also attend and volunteer at a number of events each year, and QuickPivot is proud to support local charities such as Cradles to Crayons.
QuickPivot’s senior leadership team has extensive experience in the MarTech industry and draws on their combined experience to guide the company towards its strategic goals. They believe strongly in transparency and approachability and have created an environment where employees can grow both personally and professionally and build meaningful relationships with one another.
Steve Albright is the President of Vericast, responsible for overseeing all commercial activities in addition to helping set the strategic direction and vision for Vericast.
Steve’s professional strengths include strategy development, go-to-market formulation, building high-performance teams and complex problem solving. His broad general management experience drives proficiency in operating businesses and his extensive client interaction in sales, marketing and service validate his proven ability to grow businesses.
Steve returned to Vericast after spending over a decade in various operating roles within private-equity sponsored businesses that included CEO of Critical Information Network, CRO Openlink Americas and CRO Onepath technology services. Additionally, Steve served as an Operating Partner overseeing numerous PE-based portfolio investments and established a Strategic Advisory Services practice with a reputable consulting firm. Prior to that time, Steve spent nearly three decades at Harland Clarke, a wholly owned subsidiary of Vericast, where he held a variety of senior level operating roles with direct P&L responsibility to include General Manager and EVP Marketing Services, President of Liberty Enterprises and SVP John H. Harland Company. In these roles, and others, Steve oversaw turnaround, start-up, organic growth, acquisition integration and restructuring situations.
Steve earned his Bachelor of Science in Marketing, cum laude, at Florida State University.
Susan Lee is the Group President, Digital Marketing & Technology Solutions for Vericast. She has always been at the center of advertising, technology and innovation with over 20 years of professional experience at critical points in the history of large media companies such as AOL, Time Warner, Viacom and Univision as well as early venture-backed technology companies including MaxPoint. At MaxPoint, Susan led Strategy & Business Development through a period of hyper growth, international expansion, eventual IPO, sale and integration with Vericast.
Today at Vericast, she is responsible for the company’s digital advertising and analytics, as well as marketing technology businesses including the Illumis and Consumer Data Platform assets. Her focus is on innovation and commercial market development of technology as the digital marketing industry continues to evolve.
Susan earned her MBA from Harvard Business School and her B.S. undergraduate degree in Economics from New York University.
Rick Ebrey is responsible for Print, Payment & Engagement Solutions at Vericast and defines the strategic growth of our family brands and their aggregated solutions including Harland Clarke CX Solutions, Coupons, Dynamic Postcards, Local Content and Print Marketing.
Rick is a proven leader of large, matrixed organizations, bringing together critical business functions, including sales, marketing, operations, contact center, and information technology to ensure cohesive management and strong results.
With more than 25 years of experience, Rick is an expert in evolving payments innovations. After serving in the U.S. Army, he started his career with Harland Clarke in 1994 as Production Supervisor in a manufacturing plant in Seattle, WA. He went on to serve in a variety of positions, including: President of the Payments Division, Executive Vice President of Sales and Marketing, and Senior Vice President of Major Markets. Prior to rejoining Harland Clarke in 2020, Rick most recently served as Senior Advisor for Transactis – Mastercard where he supported the New Payment Flows organization with integrated digital bill presentment and payment solutions.
Rick earned his Bachelor of Science degree in Economics from Oklahoma State University. He also attended the Executive Education Programs at Harvard University and Northwestern University, as well as the General Management Leadership Program at Columbia University.
Lauren Kirkley, Chief Operations Officer, is responsible for all of Vericast’s key execution and support processes, including Contact Center Services, manufacturing and IT. With her team, Lauren’s focus is on optimizing the company’s processes in line with the changing needs of the clients, consumers and businesses Vericast serves. In addition, Lauren oversees the company’s strategic growth initiatives and other areas to support technology and process advancements across the business.
With more than 15 years of experience, Lauren brings extensive expertise in operational performance management, human resources leadership and business transformation. Prior to Vericast, she served as Chief Business Performance Officer for Engie Insight (previously Ecova), where she directed operational performance assessments, drove company-wide transformation programs and led key employee engagement efforts, including human resources, change management and corporate responsibility. She also previously served as the Vice President of Internal Audit for Ecova where she was responsible for developing and executing the company’s internal audit plans. Prior to joining Ecova, Lauren spent 10 years with Harland Clarke Holdings, holding several leadership positions including Vice President of Internal Audit. Her experience also includes two years of business process and risk consulting at Andersen LLP.
Lauren holds a bachelor’s degree in financial management from Clemson University. She is passionate about giving back to the community and serves as a mentor for her local elementary school system.
Scott Hansen is the Executive Vice President of Marketing, responsible for developing go-to-market strategies, driving brand awareness, extending thought leadership to the market, creating demand and generating leads to fuel revenue growth. Scott and his team are responsible for leading consumers on their journey to discover and use our clients’ products and services, influencing where more than 120 million households eat, shop, buy, save and borrow.
Scott brings more than 30 years of marketing, product management, strategy, technology, and business development experience to our team. He has been instrumental in guiding companies through transformation and forging them into high growth businesses.
Prior to assuming his current role, Scott was the SVP, Chief Product & Strategy Officer for Harland Clarke, where he oversaw the company’s payment and marketing services product lines. He was responsible for developing and executing a defined business, solution and marketing strategy, maximizing alignment with the sales force and promoting Harland Clarke’s position as a premier customer engagement company. Earlier in his career, Scott held senior roles at D+H, Harland Financial Solutions and Marketing Profiles, Inc.
Scott received his bachelor’s degree in marketing and finance from the University of Michigan.