Hubspot did an A/B test using two different colors (red vs. green) for a CTA button. They found that the red button was clicked by 21% more people. So, experimenting with color is certainly valuable.
This is an example of a triggered email, in which the content is based on the previous activity of the customer. Triggered emails see 58% more opens and 128% more click-throughs than typical promotional emails.
Notice how the elements are rearranged based on the screen size. Some are removed entirely as you change devices. In an adaptive design, you’ll have the ability to move and prioritize pieces of the page to enhance the user’s experience.
Jennifer Allison is Vice President of HR for QuickPivot, bringing more than 20 years of experience in human resources management, recruiting, employee relations,learning and development, benefits and international HR, primarily from the financial services industry. Prior to joining QuickPivot she was with Standard Life Investments of Scotland. For nearly nine years she was HR Director for QuickPivot (formerly Extraprise). Jennifer was Vice President, Human Resources Manager for BNY Mellon, Brown Brothers Harriman, and State Street Global Advisors, working with private wealth and asset management teams. She earned a BS in Business Communications from Southern New Hampshire University.