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  • How to Newsjack Pokemon Go

    Ah yes, newsjacking. Agile marketing teams keeping their social hats on and riding the coattails of trending topics like Pokemon Go. As the world started...
  • Running Mates: Big Data and Personalization

    Personalization is a hot term for marketers lately. Everyone wants to be able to provide a custom tailored experience for each of their customers. This is achievable with some...
  • Running Mates: Data and Creative Marketing

    Data is the lifeblood of business. We use it for research when developing and launching new products. We use it to track our success or...
  • A Marketer’s Take on the Trump-Pence Logo Design

    When Donald Trump announced that Indiana Governor Mike Pence would be his running mate for the 2016 presidential campaign, they unveiled a brand new Trump-Pence campaign logo...

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